![]() The brand’s edit of facial sunscreens are each tailored towards a different skin type, and slot seamlessly into any skincare routine. ![]() Impressively, having launched on the website only three months ago, the Queen Screen Luminising Sun Serum SPF 50+, £36, has already become Space NK’s biggest revenue driving product online for 2021.Ĭharlotte Giddeon-Powell, sun care buyer at Space NK, says, "Ultra Violette’s success really comes down to its brilliant formulations, turning the notion that SPF is thick and greasy on its head. Australian sunscreen brand Ultra Violette, which launched exclusively on in March 2021, has since outsold the entire SPF category five-fold, making it the brand's fastest-selling SPF brand ever. So much so, beauty retailer Space NK has reported that sales of its SPF category are over-indexing, seeing a 149 percent increase in comparison to the same period last year. Searches for SPF on the brand's website have also tracked a 22 percent uplift.īut one product in particular is leading the pack. However, the tide is turning, and more and more of us are becoming ever more aware of the invaluable place of SPF in our skincare routines. Even Gwyneth Paltrow recently admitted that when it comes to sunscreen, she is not 'a head to toe slatherer', to the shock of many dermatologists. It's a wonder then that so many of us still struggle with it - some are too thick, some leave a grey cast and others aren't very good for the environment. ![]() Ask any expert about the essentials of skincare and you'll be hard pressed to find someone who doesn't rank SPF in the top spot. ![]()
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